The Ethical Option
Posted on October 10 2018
Fast fashion has become a hot topic in the fashion industry and refers to the sped-up cycle of trends and consumption. Everything is designed to be replaced quickly, redundant within several months (if even that). Not only is fast fashion expensive for you and our planet, the biggest corners fast fashion cuts go beyond quality. Cheap clothes are made by underage workers entering the industry as young as 14 to work long and hard hours for low wages. It’s no wonder that consumers are seeking out alternatives that are more sustainable from both an economic and environmental standpoint. Bespoke clothing is one such alternative and arguably the most discerning and ethical alternative available.
The Negative Impacts of Fast Fashion for the Individual
Fast fashion leads to seasonal offerings that are subsequently discounted within a couple of months to avoid stagnant stock. Customers purchase pieces not suited to their needs or wardrobe simply because they represent a bargain. As a result, people end up with overflowing wardrobes full of “stuff” they rarely wear and end up disposing of.
This is especially true of many fast fashion suits and shirts. The fast fashion treatment involves subpar construction and poor-quality fabrics; quick fusible interfacing replaces canvas; and pad stitching is used for the construction of these jacket’s shape. These clothes subsequently fail to withstand wear and laundering.
The Negative Environmental Impact of Fast Fashion
It takes gallons of water to dye clothing, and even more to grow fibres such as cotton and linen. By investing in a classic piece that is built to last you avoid the massive water waste associated with seasonally replacing your wardrobe. We’re also finding there to be an oversaturation of donated clothing, much of the used clothing donated is not fit for a secondary market, nor is there the need for it. Those spring-cleaning garbage bags are still full of unnecessary waste.
We also take durability seriously. Every suit purchase comes with a high quality, durable and breathable garment bag to protect your investment. Every shirt, waistcoat, blazer, suit and pair of trousers come with a wooden hanger of the appropriate size to support your garment at the right areas without stressing seams like a wire hanger.
Ethically made and crafted by a small team of talented tailors and sewers, we have a close working relationship with our makers. As a result, we’ve reduced our carbon footprint by not shipping supplies many times around the globe for cutting, sewing, and finishing.
A now loyal customer once came in for his first consultation and afterwards told us that learning about process got him thinking about the amount of working time that went into each of our garments—the hands holding every seam, sewing every button, cutting every piece of fabric.
The quality and the craftsmanship inherent in bespoke clothing is the reason most people book a consultation with us. The ethical reasons are less well-known but when you consider the impact of fast fashion, they become equally as attractive.