Minimalist
- Classic colours
- Classic fit, every piece is perfect for your proportions
- Sleek, clean, modern
- Accessories are used sparingly and are thoughtfully applied to each look
- An appreciation of fine craftsmanship
- Every piece is a nod to classic style but through your personal lens
- Your wardrobe is versatile because your pieces mix and match effortlessly
- You invest in pieces knowing they'll never go out of style
- Your wardrobe is always fresh, trends are shown through accessories
- Your lineup follows the principles of capsule wardrobe
- Your style transitions well from day to night
- Sharp details and a perfect fit make sure your style is never labelled as boring
