Ultraviolet - How to Make 2018's Colour of the Year Work with Your Wardrobe

Posted on July 18 2018

Ultraviolet - How to Make 2018's Colour of the Year Work with Your Wardrobe


How to Make 2018's Colour of the Year Work with Your Wardrobe

Colours are a tough arena for the uninitiated. 

Not only can they be difficult to match or coordinate, certain hues look better on some people than others. Once referred to as seasons, now more commonly understood as undertones, are the colours found in our individual skintones and can determine whether a colour is flattering or unflattering on a person. To complicate matters further for the wary apparel shopper, trend colours are dictated annually with the most prevalent colour report coming from Pantone. Pantone's 2018’s colour of the year is a highly saturated, shocking purple known as ultraviolet. But how to wear it?


A detailed approach...

Approaching the colour of the year is much like approaching any style report - you have to look at the information through the lens of your own personal style. Ultraviolet is a cool colour that may not be suitable for those with strong warm undertones in large areas but can be used as a fun accessory two add a dash of unexpected colour to any outfit – think pocket square socks or ties.

An approach through compliments...

Another way to approach the colour of the year is through complementary colours. Pantone does an excellent job providing colour stories that give you groups of coordinating or contrasting colours based on - but not limited to - the star colour.

Remember not all colours, in this case purples, are created equal! A quick look at the Purple Haze colour story shows cool toned, neutral toned and warm toned purples that are all on trend.

The Intrigue palette is full of neutrals to work in with trendy colors for a more accessible look that is also more likely to borrow staple items from your wardrobe!

The whole picture:

What many seem to miss in the Pantone Colour of the Year conversation is that it’s actually colour report - that is to say an entire colour story of trendy colours you’ll see popping up across apparel, homegoods, interior design and more. If ultraviolet isn’t to our liking, find another key colour or set of colours that appeal to your own sensibilities and personal style. If the brights suggested in the colour report still have yet to impress you, there’re always a selection of neutrals that are great guide to determine what to pull out of your wardrobe staples this season.

Personal style trumps a trend

Lastly, as champions of personal style, we say there’s nothing wrong with classic dressing or sticking close to your existing personal styles files. Returning to the pieces you know and love is an easy way of pulling successful looks for all of 2018. Your tried-and-true pieces should flatter your skin tone, fit perfectly and exude your personal style, and that sounds like a winning look to us!


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